Who we are

InsightHealth Consulting bridges the gap between clinical insight and operational strategy, helping startups and health systems design solutions that providers actually use—and leaders want to scale.

  • Clinical strategy for digital health, AI, and healthtech solutions, grounded in real-world care delivery and clinician workflows. 

  • Clinical value proposition development that clearly articulates unmet need, differentiating features, and impact on outcomes, efficiency, and patient experience

  • Commercialization strategy, including product-market fit, go-to-market planning, and positioning for health systems, providers, and payers 

  • Clinically informed workflow design, mapping current and future-state clinical and operational workflows to support adoption and sustained us 

  • Translation between clinical, technical, and business teams, helping engineering, product, and commercial leaders align on a shared clinical strategy  

  • Messaging and narratives for investors and partners, ensuring pitches and materials reflect credible clinical impact, operational feasibility, and business value 

  • How to engage health systems, navigate hospital operations, and build trusted clinical and executive sponsorship 

We are honored to serve as trusted a advisor for disruptive innovators and founders.

A stethoscope and a pager resting on a wooden surface near a waterfront with a bridge in the background.
A young female healthcare worker with a stethoscope around her neck standing outdoors near a body of water and cityscape at sunset, smiling at the camera.

Natalie Freels PA-C

Clinician | Advisor | Researcher | Educator

My work focuses on uniting the clinical, operational, and commercial dimensions of healthcare innovation. I help organizations define their product’s true value—clinically, economically, and experientially—by mapping unmet needs, optimizing workflows, and aligning solutions with the realities of modern care delivery. Through clinical and operations value proposition development, I guide teams in crafting adoption-ready strategies that resonate with clinicians and administrators alike.

Beyond product strategy, I partner with leadership teams to build compelling narratives for partners and investors. This includes translating complex clinical and operational benefits into clear, credible messaging that speaks the language of physicians, hospital executives, and the boardroom. Combining deep contextual intelligence in healthcare with a strategic understanding of commercialization, I enable innovators to achieve not only product-market fit but also meaningful clinical and operational impact.

I am also a clinician, researcher, and educator in hospital internal medicine at Mayo Clinic Florida. I am heavily involved in research with special interests in inpatient integration of wearable medical technology, electronic health record optimization, and disaster preparedness. I serve as a subject matter expert for multiple internal committees with a focus on practice and EHR optimization. I have a clinical and research interest in evidence informed lifestyle medicine, delivering whole-person care for optimized longevity and performance.

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